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Rod Beeler is vice president of the Asia Pacific Marketing Division at Caterpillar Inc. in Singapore. He has responsibility for marketing, dealer development and administration in South Korea, China, Southeast Asia, India, Australia and New Zealand.
Beeler joined Caterpillar as a parts sales trainee in 1979. During the next 10 years, he held a number of sales and support positions in product support sales and service as well as in machine sales. In 1993, he became district manager for Caterpillar of Australia Ltd. in Perth and in 1995 assumed similar responsibilities in Sydney. In 1997 and 1998 he participated in the Distribution Study, which resulted in the overall Distribution Strategy the company has been implementing since then. From 1998 to 2000, he held marketing management positions for Caterpillar Overseas S.A. in Geneva, Switzerland. In 2001, he assumed the role of manager of the Rental and Used Equipment Services Department for Caterpillar's North American Commercial Division. He assumed his current position in 2004.
Beeler holds a bachelor's degree in Business Administration from the University of Kansas. He also has completed the Caterpillar Advanced Management Program and the Carnegie Mellon Executive Program. | 