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Robynne Budish has been part of the marketing and branding community in Canada for over 20 years. She spent the first 6 years of her career in a traditional marketing capacity with Kraft/General Foods and from there moved to the agency side to become a partner at one of Canada’s leading branding consultancies, Spencer Francey Peters (SFP). During her 10 year tenure at SFP, Robynne worked across a broad range of industries and partnered with clients such as Seagrams, Proctor & Gamble, Nestle, Sara Lee, Mount Sinai Hospital, Second Cup, Black’s Camera, Imperial Oil, in the development of product positioning and brand strategy.
Robynne has been a principal at BrandActive for the past 8 years. She has used her understanding of what makes brands live in the marketplace to help clients translate brand objectives into implementation strategy. She has fulfilled this role for many of the highest profile branding projects in Canada in recent years including Alcan (acquisition of Algroup), Telus (acquisition of BC Tel), Allstream (formerly AT&T Canada), CIBC rebranding.
During her career, Robynne has spoken at numerous conferences for organizations such as the Packaging Association of Canada, Marketing Magazine and the Conference Board of Canada on a broad range of marketing and branding topics including Private Label Segmentation, Marketing to an Aging Consumer and Strategic Implementation Planning. | 