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As SVP, Director of Print Investment, Robin, who joined MediaVest in May 2004, is charged with developing strategically based, tailored print media programs for MediaVest clients and integrating this discipline within the AOR strategy and investment teams.
Prior to MediaVest, Robin was the Director of Print Services for Pfizer at Carat since 1999. As a result of her outstanding work for Pfizer, Robin was promoted to VP, Director of Print Services, in July 2000. When Robin began working on Pfizer, it was a smaller but formidable account. Since that time, Pfizer has become a Pharmaceutical giant after acquisitions including both Warner Lambert and Pharmacia.
Robin is known in the industry as a tough but fair negotiator. At Carat, she was responsible for managing rate negotiations for over 200 consumer publications as well as billings exceeding $150M. In 1999, Robin coordinated the first consolidated Pfizer Print Upfront. The results were overwhelmingly successful. In 2001, Robin led the charge in developing circulation analyses to evaluate magazine vitality within a complex marketplace for both her clients and staff. She also managed and stewarded barter contracts, positioning placements and added value promotions.
In 2002, MediaWeek named Robin Media All Star for Print. In addition, Robin currently has a seat on both the 4A’s committee and the Magazine Buyers Advisory Committee. Robin is often invited to speak at various magazine sales conferences and participates in industry panel discussions.
Prior to five years at Carat, Robin worked at Paragon Media, Inc. as a Print Planning Supervisor for two years on the Pfizer account. Robin also worked at Griffin Bacal, servicing the Hasbro account, and at Avrett, Free & Ginsberg, servicing accounts such as Johnnie Walker, Lorillard, Bausch and Lomb, American Home Products and Carter Wallace. | 