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On June 19, 2006 Sound Revolution appointed Robin Ram as a Director and Chief Operating Officer. His role within the Company is to develop alliances with major record labels and charities and other partners worldwide.
Mr. Ram has over 30 years of management experience in multimedia marketing, sales, distribution and operations in retail, supplier and mass market distribution channels of the entertainment industry in Canada and the USA.
Mr. Ram, as Senior Vice President Business Development of BrandXtensions, partnered in the creation, development, production and marketing of The Pilates for Life DVD Series, The Baby Tutor Children’s DVD series and Branded CD series with media companies such as Much Music, CMT, Scream Television and CHUM. The Pilates for Life, nominated for a CEN Award, consistently appeared on the Top 10 Fitness Charts, The Baby Tutor Children’s Series received the Dove Family Seal of Approval and the Scream Halloween CD went on to be the #1 selling Halloween CD in the marketplace. He has created custom private branded product for The Family Channel, Labatt's, and negotiated distribution deals with both distribution companies and retailers across North America.
During his 5 year tenure as the Executive Vice President at Madacy Entertainment in Montreal, Quebec, a division of Handleman, Madacy became and maintained the position as the # 1 Independent label in North America based on sales of music and other entertainment products. He is also responsible for creating exclusive Walt Disney Christmas music compilations which received Platinum and Gold awards for sales. He also negotiated and secured exclusive music compilations from Celine Dion and Walt Disney Records leading to exclusive retailer programs.
For four years, Mr. Ram acted as Vice President Purchasing & Marketing for Pindoff Record Sales Ltd., owners of Canadian music retain chain Music World. There he pursued and negotiated deals to expand business into non-traditional music retail areas and developed cross promotional programs with partners such as Hostess, Burger King and Kellogg's to expand branding programs.
From 1985 to 1990, Mr. Ram acted as Senior Vice President of Purchasing and
Marketing for Sound Insight Ltd., the owners of A & A Records and Tapes, the largest music retailer in Canada at the time.
Throughout his career, Mr. Ram has personally created and executed programs which have raised funds for both regional and national charitable organizations such as The Canadian Red Cross, Music Therapy, Big Brothers/Big Sisters, and others. | 