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Prior to joining IBN, Rob was an Executive Vice President at VNU, where he created and directed the IMS Advanced Media Analytics Group, working with Nielsen Media Research. From 1999 to 2002, Rob was President of the MediaPlan / Mix Modeling division for Spectra (A.C. Nielsen), part of the Marketing Group of VNU. In 1984, Rob founded MediaPlan, the company that developed the first analytic software systems for media and marketing, used today by major ad agencies and advertisers in over 60 countries around the world. In 1999, MediaPlan was acquired by VNU where it was split and merged with both IMS and A.C.Nielsen. Before founding MediaPlan, Rob worked as an international taxation expert for Arthur Anderson & Co. In San Francisco. Rob is a Graduate of University of California at Berkeley, and is a Certified Public Accountant. | 