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Bob Reitter heads up Guideline Legal, a group that specializes in market research commissioned with litigation in prospect. He brings to this work forty years of experience, of which the past seventeen have been at Guideline. Prior to joining Guideline, he headed his own firm, serving as both planner and supplier of consumer research for companies in the food, beverage, fashion and travel/hotel industries.
Mr. Reitter has spoken at meetings of the American Marketing Association, published in its Journal of Marketing Research, prepared manuals of consumer research procedure, and advised the ASTM Committee for Developing Guidelines for Claims Substantiation. He has testified as an expert witness in some thirty litigated court cases and has appeared frequently before the National Advertising Division and the National Advertising Review Board, as well as the Federal Trade Commission.
Mr. Reitter began his market research career at General Foods Corporation, and holds BA and MA degrees from Yale University. | 