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Profile of Robert Luff
 

Robert Luff

 
Exec. VP, CTO - Nielsen Media Research
 
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Company Name : Nielsen Media Research
 
Company Website : www.nielsenmedia.com
 
Company Address : 770 Broadway
, New York, NY,
United States,
 
Robert Luff Profile :
Exec. VP, CTO - Nielsen Media Research
 
Robert Luff Biography :

Robert (Bob) Luff is executive vice president and chief technology officer of The Nielsen Company. He reports to Susan Whiting and is based in New York.

In this capacity, he serves as The Nielsen Company's technology ambassador to ensure that technology becomes a means to expand and transform the organization's business worldwide.

Bob is an acclaimed chief technology officer in the telecommunications and technology environments, with over 30 years of experience that includes both strategic and line-level technology leadership roles in broadcasting, broadband cable television, satellite, regulatory, trade association, telephony and manufacturing segments of the industry.

Prior to joining Nielsen, he served as Vice President and CTO for NBC's Broadcast and Network Operations group. At NBC, Bob focused on ways in which networks must change their internal and external infrastructures to optimize traditional content and create new programming and delivery options in an environment of digital television, internet, and wireless developments.

Before that, Bob served in a variety of other high-level technology and strategy positions at various communications and cable companies, including TV.com, Scientific-Atlanta, Bell Atlantic, Jones Intercable, United Artists Cable and the National Cable Television Association. He began his telecommunications career at the Federal Communications Commission as Chief Technical Advisor to the Chairman. Throughout his career, Bob has received numerous awards and distinctions for his leadership and innovation.

He holds a BS in Electrical Engineering from the University of Delaware.

 
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