Mr. DeSena is the CEO of Engagement Marketing Group, a new marketing practice of senior executives. In 2002, Mr. DeSena joined Masterfoods USA as Director of Relationship Marketing and a member of the CRM Global Steering Committee. In 2005, he created and was appointed Managing Director of Mars Direct, the business unit responsible for accelerating brand growth in non traditional channels. Previously, Mr. DeSena held senior executive positions with Wunderman and as Executive Vice President and General Manager of Draft Worldwide. Earlier, he held a number of senior management positions within Time Warner, including Senior Vice President, Marketing with Time Life Books and Senior Vice President, Marketing with Time Warner Direct. He has also served as Vice President, New Media at Time, Inc., at which he created the Marketing Applications Group, a specialized marketing services unit designed to assist Time Warner’s largest worldwide clients, including General Motors and Procter & Gamble.