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Robbie Bach is president of the Entertainment and Devices Division at Microsoft Corp. Bach leads a global division that comprises four main businesses: the Entertainment Business which is charged with bringing new focus to Microsoft’s digital entertainment efforts in music TV and video; the Interactive Entertainment Business which includes both the Xbox® and Games for Windows® businesses; the Consumer Productivity Experiences Business which includes the mice and keyboards business the Macintosh Business Unit and consumer productivity applications including Encarta® Money and Digital Image Suite; and the Mobile and Embedded Business which develops markets and drives sales of Windows Mobile®-based devices from a variety of original equipment manufacturers (OEMs) through operators and focuses on the embedded market for Windows CE Windows XP Embedded and the Automotive Business Unit. In addition to these businesses Bach’s responsibilities include leading innovation on the Xbox platform defining a vision and product road map in the digital entertainment space owning retail relationships for Microsoft selling all Microsoft® products to the media and entertainment and service provider businesses and owning media and entertainment partner management for the company.
In his 16 years at Microsoft Bach has been responsible for everything from small-business marketing and original OEM programs to major product launches and marketing for Microsoft’s family of productivity applications which include Microsoft Office Word Excel® Access PowerPoint® Outlook® Publisher FrontPage® and Works. Before the formation of the Home and Entertainment Division team in 1998 Bach was vice president of the Learning Entertainment and Productivity Division at Microsoft which developed and marketed home productivity education reference and games software.
Before joining Microsoft Bach was a financial analyst at Morgan Stanley & Co. He has a bachelor’s degree in economics from the University of North Carolina at Chapel Hill and an MBA from Stanford University. Bach sits on the board of governors for the Boys & Girls Clubs of America and is the chairman of the Entertainment Software Association. | 