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Robert E. Beer is Vice President of Business Development for Datacard Group where he is responsible for SmartCard systems architecture and solution development for the personalization of SmartCard in emerging schemes and chip platforms. Mr. Beer joined Datacard in 1985 where he has served roles in Engineering Management and Marketing Strategic Development including that of Project Manager for the development of the highly successful Datacard 9000 Card Personalization System. Since 1995, Mr. Beer has been heavily involved with working collaboratively with SmartCard based scheme providers and early adopters to ensure that the SmartCards involved could be personalized efficiently at high volume. More recently, Mr. Beer has been a key driver for Datacard’s entry into the area of multi-application SmartCards including the post issuance management of applications and cards through the acquisition of the London based Platform7 Company. Mr. Beer has been an active leader in GlobalPlatform where he served as Chair for two years of the Systems Infrastructure Committee, which defines standards and interoperability around script based Personalization, Logical Key Management. This background has provided Mr. Beer with significant insight. First to the processes and systems traditionally used in large-scale card issuance and secondly to the unique requirements placed on such an organization by the issuance of chip based cards. | 