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Rob Sefick : Chief Technology Officer Rob Sefick has been the driving force behind the design, development, and creation of innovative software solutions for the past 17 years. Rob started as an associate programmer in 1987 for Shared Medical Systems (SMS) where he quickly became the lead programmer responsible for complex IBM based mainframe software systems. In 1994, Rob left the IBM mainframe world and became the Lead Architect for the SMS Rules Engine solution. In 1998, Rob left SMS and joined Avio in Orlando where he assumed the role of Director of Application development responsible for an n-tier Ambulatory Health Care system. In this role, Rob quickly implemented a standard software development cycle that simplified development cycles, reduced the time it took to create and implement software, and drastically improved the quality of the code. In 1999, Avio was incorporated into Siemens Healthcare Services and Rob took on the role of Senior Development Manager where he led several teams in adopting an ISO 9000 certified development cycle. In 2005, Rob joined Channel Intelligence as General Manager for the CDI platform. Now as CTO, he has implemented development standards, processes, and guidelines to improve the overall quality of the innovative solutions being created. | 