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Rob Gerritsen, President of Exclusive Ore Inc., has over 35 years experience in data processing, with more than 31 years in database management and data mining. Since founding Exclusive Ore in 1997, Dr. Gerritsen has focused on data mining consulting and technology, including research into effective integration of data mining technologies and RDBMS. In 1973 he was the first person to successfully apply the tools of artificial intelligence to database design. His contributions span the spectrum from the application of AI to the theory of database design. He is also a skilled implementer of database system software as well as practical and award-winning applications of database systems. He was most recently Vice President of Technology at Two Crows Corporation, where he co-authored a hands-on study of more than 15 data mining products. Prior positions include President of Seed Software, Inc. and Associate Professor at The Wharton School. He has also held positions at Xerox and Informatics. His articles have been published in Communications of the ACM and DBMS Magazine. He has also written an SQL Tutorial, available for download in postscript format or in MS Word format. He co-designed and co-implemented the award winning client-server application, Leonardo, at the National Gallery of Art. He has a Ph.D. in System Science from Carnegie-Mellon University | 