As project manager at Siegel+Gale, Rika coordinates and manages the day-to-day activities of key client relationships, each with multiple projects. She stays involved from the initial project briefing throughout project completion, supporting the strategic and administrative needs of the team. Using best practices project management techniques, Rika helps teams achieve project objectives on time and on budget. This includes proactive communications among project team members and with clients, gathering input from strategists and creative leads to facilitate efficient work flow, reporting project status, setting objectives for activities and meetings, and leading follow-through. Rika started her career in advertising at TBWA\Amsterdam as country coordinator on the Nissan account, solely responsible for the complete maintenance of a large number of National Sales Companies. Shortly after, she progressed to project manager and was responsible for the successful completion of advertising projects for Nissan Europe. Later on she moved to JWT working as account executive on TotalFina. Rika eventually left the canals of Amsterdam for the Thames in London, where she started working at E-fact /Springer & Jacoby International, as junior account manager, responsible for the client, Smart Car. Rika then started working for Haymarket Publishing as production editor for Toyota and subsequently as account manager for Jaguar in their marketing communication department, before she went back to the advertising world working as account manager at TBWA\Berlin and StrawberryFrog Amsterdam. There she managed accounts, such as Masterfoods, Siemens Mobile, Mitsubishi Motors, and Heineken. Rika earned her BA in commercial economics in the Netherlands and now lives in New York City. She loves to travel, and considers herself blessed that her work and career enables her to see the world.