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As managing director of Exponent Public Relations, Riff intuitively understands that the real value of public relations is its ability to create believers in a product, a brand, a company or a cause.Simply put, the world is built around relationships, he says, and meaningful relationships thrive when they're based on belief and trust. Those organizations that successfully create and sustain belief with multiple stakeholders will inevitably win the day.
Riff's guidance has created meaningful relationships for clients such as Pfizer Animal Health, The Iams Company, Explore Minnesota Tourism, 3M, Koch Industries, PGA of America, Target Stores and the North American Olive Oil Association.
On a personal note: He was saddled with a formal family name no one was particularly wild about, so his parents brainstormed names just after his birth and landed on Riff. | 