|
Rick McLaughlin has been with Lois Paul & Partners since 1992 and has over 20 years of public relations and advertising experience. As a senior vice president, Rick is responsible for overseeing all facets of public relations including: providing counsel to senior executives regarding positioning of corporate-wide strategies, designing and implementing PR programs, and ensuring consistency and quality of an integrated communications program. Since joining Lois Paul and Partners, Rick has developed public relations positioning and strategy for numerous leading technology providers in various technologies including in business intelligence , e-commerce, messaging and collaboration , financial and planning applications, document management, knowledge management, e-Learning, application development, Java, UNIX, productivity applications, storage, security, testing tools, embedded technologies and hosted applications. Additionally, he has spearheaded efforts in business partner and vertical industry programs targeted towards banking, insurance, retail, manufacturing, healthcare, academic, CRM, SCM and government. His clients have included Cognos, Lotus Development Corp., Adaytum, Applied Language Technologies, Centra, Compuware, IMLogic, Interwise, Marcam Corporation, NetGuard, Powersoft Corporation, PTC-Education, StorageTek and SQA. Rick’s work has been recognized by the Publicity Club of New England with Bell Ringer Awards for Best Product/Service Launch and National Print Feature Placement. Before joining LP&P, Rick was advertising manager for Stowe Mountain Company of Stowe, Vermont where he was responsible for developing and executing sales, hospitality and tourism marketing strategies for the year-round resort. In addition, he has held account executive positions with KK&M Advertising of Boston, Massachusetts, where he was responsible for the advertising efforts of clients specializing in consumer retail, hospitality, and broadcast media including Papa Gino's, Somerville Lumber, Eye World, Guest Quarters Suite Hotels, Franklin Sports Industries and WEEI Radio. Before becoming an account executive at KK&M, Rick also managed the production division for the $20 million agency. Rick began his career as a production manager for William Filene's Sons, where he was responsible for the supervision of the company's print display advertising. Rick holds a bachelor of science in business administration/marketing from the University of Vermont and has completed postgraduate work in computer information systems and systems analysis at Northeastern University. |
