|
Rick Jackson, senior vice president corporate strategy and chief marketing officer, is responsible for Borland’s worldwide marketing activities as well as for driving the company’s growth and market strategies, and business development activities. His charter includes the exploration of new and innovative approaches to Application Lifecycle Management (ALM), with a focus on overcoming common challenges faced by software delivery organizations. Mr. Jackson brings over 20 years of software industry experience to Borland, having held executive-level positions in marketing, engineering, sales and business development. He comes to Borland from BEA Systems where he was senior vice president responsible for worldwide marketing.
Prior to joining BEA, Mr. Jackson worked with various venture capital firms in Silicon Valley as interim CEO and strategic adviser to their portfolio companies. He also served as President and CEO of Privada, a privacy services company for the financial services and health care industries. Previously, Mr. Jackson held executive marketing and business development roles with NetGravity the pioneer in advertising and direct marketing management solutions for the internet, and mFactory a multimedia tools company. He has held sales and marketing positions at Taligent, NeXT Computer Inc., and HP, and engineering roles at CADAM Inc., a leading CAD/CAM provider.
Mr. Jackson holds a B.S. degree in computer science from California State University, Northridge. He also is a published author on growth strategies for software companies. | 