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Rick Haskins was named Executive Vice President, Marketing and Brand Strategy, The CW on Feb. 21, 2006. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, will launch in the Fall of 2006. Haskins will report directly to Dawn Ostroff, President, Entertainment, The CW.
Haskins has enjoyed a 24-year career in marketing to both consumer and trade on #1 brands across a diverse field of industries. In his new capacity, Haskins will direct and oversee all phases of marketing for the new network, including brand management, on-air promotion, print media and new media initiatives. He will be responsible for constructing The CW brand and formulating a launch campaign for the network, while directing and managing a staff that will cover all areas of television marketing.
Prior to joining The CW, Haskins most recently served as Executive Vice President/General Manager for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. In addition, Haskins overhauled and invigorated Lifetime's Internet presence, increasing the network's page views from 100,000 to over 2.2 million unique monthly visitors. Haskins elevated the network's "Television for Women" slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable.
Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including Vice President, Marketing, Buena Vista Television and Director of Development, Reality Programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as "Regis and Kathy Lee," "Golden Girls" and "Home Improvement." From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products.
A published author, Haskins co-wrote Brand Yourself in 2000. A graduate of Utah State University, Haskins has a bachelor of science in psychology. | 