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Mr. Forzani joined Guideline in October 2005 and oversees all of Guideline’s sales activities including strategy and methodology, as well as overall development of the sales force. He has 25 years of direct sales and sales management experience, with the second half of his career focusing on research and consulting services.
Prior to Guideline Mr. Forzani spent four years as SVP Business Development at marketing agency Euro RSCG 4D. After the acquisition of several companies into 4D, he led the integration effort for the disparate sales teams into one cohesive and coordinated sales force, and then designed and implemented a new sales process and methodology.
He developed his experience in research and consulting services sales during a distinguished tenure at Gartner, Inc., Big-Four consultancy Bearing Point, and Cambridge Technology Partners.
Mr. Forzani spent the early part of his career with Xerox Corporation in varied sales and sales management roles over a 12 year period. As an individual contributor, or by leading sales teams, he consistently ranked among Xerox’s highest annual performers for revenue generated. He was formally recognized by Xerox ten separate years and in every position held, as a top performer for annual contributions and overachievement. | 