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Richard H. (Rick) Wills joined Tektronix in 1979 and has held a variety of positions during his tenure. In January 2000, he was named President and Chief Executive Officer of the company and was elected to the board of directors.
Extensive experience in marketing, product development, and product line management, coupled with a global customer perspective, have been the foundation for Wills' many assignments at Tektronix. In 1999, he was tapped as the President of the company's Measurement Business. In 1997, he was named President, European Operations, where he was responsible for all European activities, including Sales, Marketing, Manufacturing, and Logistics. While there, he was charged with building Tektronix' sales and marketing presence in Europe, the company's largest market outside the United States.
Wills moved to the European post from his role as the company's President of the Americas Operations, one of the three operational units established by Tektronix to accelerate growth in key international markets. Prior to that appointment, he served as Vice President and General Manager of the Measurement Division's Design Service and Test business unit. As a business unit manager since March 1995, Wills was responsible for Measurement's core products, which have grown to more than $500M in annual sales.
In 1993 and 1994, Wills held the position of Worldwide Director of Marketing for the Measurement Business Division. During these years, his team started building a foundation for more extensive global marketing. Marketing centers were established in Europe, the Pacific, and the U.S., and linkages with Japan and the rest of the world were improved. And, from 1991 through 1993, Wills was responsible for running the core TDS line of oscilloscopes. | 