Mr. Lehman has over 26 years of gaming experience and is a former educator in developing gaming operations. He is an expert in slot operations, game development and marketing. His superior administrative and writing abilities set him apart from most operational executives. He has written numerous articles on player tracking, system design and database development. Mr. Lehman authored a book called Slot Operations: The Myth and the Math. He has done consulting work for casinos as far away as Korea and Taiwan, as well as local bars and taverns.
Rich Lehman began his gaming career in 1979 as a slot technician for the Landmark Casino in Las Vegas, Nevada and moved to the Frontier Hotel in 1980 where he was recognized as a leader in the slot department and promoted to the head mechanics position. Mr. Lehman became the youngest head mechanic on the Las Vegas strip at the age of 26.
Rich became involved in the development of slot information systems and was instrumental in the development and installation of the first player tracking systems developed by I.G.T. in 1984. In 1989, Mr. Lehman was recruited by the management of Sam’s Town Hotel and Casino to assist with the installation of their tracking system and growth from 899 machines to over 3000 machines.
Mr. Lehman designed the architecture for system dispatch room and the cabling required facilitating remote printer stations through peripheral sharing devices that was later adopted by I.G.T as a standard for system installations.
Mr. Lehman accepted a position with the University of Nevada, Las Vegas as an adjunct faculty member to assist with the accreditation of gaming courses at the Community College of Southern Nevada in 1994, in which he taught (2) two 3 credit hour courses on slot management and slot development over the course of 2 years earning the college the accreditation it sought. Caesars World recruited Mr. Lehman to join the company in 1995 as Vice President of Slot Operations for its proposed land and river boat casino in Louisiana, which failed to come to fruition at which time Caesars World offer Mr. Lehman the Slot Directors position at Caesars Palace.
Mr. Lehman was given full reigns to redesign the casino due the fact that the casino reflected a negative revenue increase from the slot department the prior two years before Mr. Lehman has hired. During the first year of operation Mr. Lehman quickly recognized loss revenue opportunities and targeted the markets with a revamped casino floor design and game offerings designed to attract a middle market that increased gaming revenues by 25 million the first year and 15 million the second. Gold Strike owners Mike Ensign and Tony Alamo recruited Mr. Lehman to assist with the construction and operation of the Monte Carlo in 1997. This is the first major casino development project for Mr. Lehman and was on record as a successful opening for a major casino. Mr. Lehman was personally involved in all the design elements of the casino including the elimination of a kid midway for what is now a world class micro-brew.
Mr. Lehman took time off from the day-to-day operations in 1998 to work on a book project the University of Reno, offered to publish on the subject of slot management. Mr. Lehman finished his book titled “Slot Operations: The Myth and The Math” in the late part of 2000 and was published in November of 2000.
By December of 2000, Mr. Lehman accepted a position with Jack Binion to revamp the struggling Horseshoe Casino located in Downtown, Las Vegas at which time the property was 20 years behind times reducing its capabilities to compete. Mr. Lehman installed a player tracking system, slot marketing department and redesigned the structure of the slot department to reduce expenses while ramping up campaigns to target the local and transient markets in the area. The property began to realize increased profitability each month through increased analysis of the product. When Mr. Binion was forced to sell the casino to his sister, Mr. Lehman accepted a position with the Flamingo Hilton as Vice President of Slots. Mr. Lehman had direct oversight of two properties and quickly began to establish a marketing plan that would enable revenue sharing between the two so that customers would participate at both equally. The introduction of scratch cards to the property became an instant success and promoted increased play at both properties.
In 2002, Mr. Lehman accepted a position with Legends Casino, a tribal casino located in Washington State, as a two year employee to train an enrolled member of their tribe to operate the slot department. Within 6 months, Mr. Lehman was promoted to Casino Manager and then to General Manager. During the time spent with Legends Casino, the floor was redesigned to facilitate increase traffic flows, the table games and poker department were restructured to increase revenues and the property was redesigned to facilitate a new bingo hall.
At the completion of the two year term, Mr. Lehman accepted an offer from Larry J. Woolf to join the team of The Navegante Group as Vice President of Development working with strategic partners in the positioning of property management, product mergers and expansion.