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Rich Benci joined RealAge in February 1999. He helped develop RealAge's business plan, which includes motivating healthy behavior among consumers through a personalized messaging platform. Mr. Benci oversees corporate operations and business relationships developed by RealAge with major pharmaceutical companies, CPG companies, and their respective agencies. He is very proud of the RealAge team's ability to develop engaging content, present a complex interactive Web site in an easy-to-use interface, deliver permission-based programs in an elegant manner, and provide outstanding member services. Rich has more than 15 years of management and sales experience. Prior to RealAge, Mr. Benci held senior management positions at MyPoints.com, an e-mail-based direct-marketing company, and PersonaLogic, an online personalized-content company that was acquired by AOL. Rich also held marketing and sales management positions for Lotus Development and Hitachi's document management division | 