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President and Creative Director of France's leading agency, BETC Euro RSCG, since its launch in 1994, Rémi Babinet is also President of the Creative Director's Club, an association begun in 2003 and which represents advertising Creatives. From the start of his career in 1986, as a creative copy-writer with BDDP, Rémi Babinet was soon recognised as being one of the best Creatives of his generation, winning various prizes for important clients such as Polaroid, Virgin, BMW, McCain and Le Printemps.
In 1994, Rémi Babinet left BDDP to found his own advertising agency with Eric Tong Cuong. Mercedes Erra joined them soon after. Renowned for over ten years as a leading advertising agency in terms of creativity, innovation and efficiency, BETC holds a unique place in its industry. Named "European Agency of the Year" (Ad Age Global) and the most creative agency nine times in ten years, BETC has carved out a brand image which is original and resolutely modern, to service its many clients (Evian, Air France, BNP Paribas, Peugeot, Orange, Canal +, Petit Bateau, INPES, Le Parisien) and regularly wins international prizes for their campaigns. Today the company has 400 employees.
In his role as President and Creative Director, Rémi Babinet has consistently challenged the traditional limits of creative advertising and has opened his agency up to new creative fields. In 2003, he launched "le Passage du Désir", a space covering 1000m˛ dedicated to fashion, design, painting and photography (in conjunction with Hussein Chalayan, Yohji Yamamoto, Viktor & Rolf, Christian Lacroix, "Le Festival d'Automne de Paris", Rineke Dijkstra, Ruri and Joana Vasconcelos, amongst others). Three years ago, together with the agency's production department, he created the "PANIK" events in Paris, which brought together alternative rock bands and electronic musicians such as Jay Jay Johanson, Archive, Peter Kruder, Neneh Cherry, and others. It is Rémi Babinet's belief that advertising should be open to and engage with the world around it, thereby creating new ways with which to interact with society and its consumers. | 