Reg Baker is Market Strategies Internationalís chief operating officer and oversees all of the companyís research and technology operations.
Reg has specialized in survey techniques and has been especially active in the development and assessment of survey technologies.
Prior to joining Market Strategies International in 1995, Reg served as vice president for research operations at the National Opinion Research Center (NORC) at the University of Chicago. His responsibilities there included oversight of data collection operations, systems planning, and system development.
Active in his profession, Reg has authored numerous articles and papers on such subjects as data quality impacts of new data collection technologies, web survey methodology and questionnaire design, and likely future developments in computer-assisted information collection. He is active in key industry groups including the Association of Public Opinion Research (AAPOR), the Council of American Survey Research Organizations (CASRO) and ESOMAR.
Reg earned a doctorate in history from the University of Pittsburgh and did his undergraduate work in the same field at LeMoyne College.