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Dr. Ran Kivetz is a Professor of Business at Columbia University and is a Faculty Fellow of the Institute for Social and Economic Research and Policy. He is a leading expert in the areas of behavioral economics, decision-making, incentive systems, and the marketing of innovations. Prior to receiving his Ph.D. from Stanford University, Dr. Kivetz helped found a Customer Relationship Management (CRM) software company. Dr. Kivetz's research has produced major counterintuitive discoveries regarding human motivation and choice. His award-winning research has been published in the leading scientific journals and is highly cited by peers and journalists (including a recent citation in the New York Times for best ideas in 2006). Dr. Kivetz is an editorial board member and reviewer for the leading decision-making and management science journals. His teaching has won the Columbia Business School Dean's Award for Innovation in Curriculum.Dr. Kivetz has served as a consultant to a number of large companies, including Wells Fargo, U.S. Bank, Sanders Morris Harris, American Family Insurance, Sun Microsystems, and BI. He assists executives with strategic, marketing, and organizational issues, such as customer relationship management, consumer, sales-force and employee incentive systems, executive compensation plans, and ROI analyses. Dr. Kivetz is also a frequent keynote and guest speaker at various industry conferences. | 