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Mr. Lulla is responsible for developing the conceptual framework and business model and implementing the operating infrastructure of Internet-based activities that capitalize on Nexstar’s role as a leading television broadcaster in medium sized markets.Rajiv brings to Nexstar an impressive track record in new media at Viacom’s CBS Radio and MTV Networks. Mr. Lulla joined Viacom Inc. in 1999 and ascended to senior management positions at CBS Radio and MTV Networks. In 2003 he was named Director, Strategy and New Business Development and since 2004 he has held the position of Vice President Business Development and New Media Opportunities. In his roles at CBS Radio and MTV Networks, Rajiv Lulla designed and implemented long-term strategies to create and launch next generation entertainment products and distribution models that capitalize on emerging technologies such as mobile, wireless, streaming and broadband. He recently oversaw the design and implementation of a unified Web-based platform for over 175 CBS radio stations.
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