IIn his role as Senior Vice President, EMEA, Pieter Rieder manages StarCite’s expanding European operations team and client base. He also leads StarCite’s strategic growth, sales and partnerships in Europe. Before joining StarCite, Pieter was Vice President/General Manager, Business Development, for American Express Business Travel Europe, where he was responsible for the regional sales function, multinational sales and relationship management alignment, and sales effectiveness support functions. In this position, he redesigned the sales process, improved efficiency and significantly enhanced growth. Before this, he held several senior positions with Rosenbluth International, including Vice President, International Development, responsible for all locations outside the U.S. and Western Europe, where he led EMEA strategic new business initiatives and development from Rosenbluth’s European headquarters in London.