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Peter Stern launched Strategic Sports Group, Inc. in 1996 (now STRATEGIC) with an entrepreneurial vision to marry his industry expertise consulting corporations and properties with sports. In the decade that has followed, Peter has guided what began as a modest start-up agency into one of the most highly respected firms in the industry, establishing a strong foothold and proprietary niche in the sports and entertainment business field with a client list including such category leaders as Anheuser-Busch / InBev USA, The Hershey Company, GlaxoSmithKline, Gulf Oil and TD AMERITRADE. Recognizing the increasingly powerful role the entertainment industry is playing in today's marketplace, Mr. Stern has leveraged STRATEGIC's success and his vast sports experience to broaden the scope of his agency to encompass entertainment and lifestyle sponsorship opportunities. In 2006, Peter's and STRATEGIC's success were recognized with the 40 under 40 award and Bill Veeck Sponsorship Award respectively; arguably the most prestigious honors bestowed upon individuals and organizations in this highly competitive business.Mr. Stern began his career at One Stop Events in New York where he directed sales efforts and played an instrumental role in the company's involvement with Minute Maid's Olympic Launch and Seagrams' Frank Sinatra Tour. He then served as manager of sports marketing for Katz Media Corporation, where he directed programs for blue chip clients such as Xerox, Bell Atlantic, Castrol, U.S. Postal Service and Citibank.Peter has served as a guest speaker at New York University, Fordham University, Strategic Research Institute's Sports Marketing Conference, World Research Group's Interactive Conference, the New York Sports Marketing Institution, the University of Kentucky's Sports Marketing Academy, and the Sports Business Journal's Sports Technology Summit. Additionally, Peter's business expertise and perspective has been featured in sports business trade publications and major media outlets including the Wall Street Journal, NBC Nightly News with Tom Brokaw, CNN and CNN Moneyline. He also currently serves on the Advisory Board for Sponsor Direct, a company led by Mark Rockefeller. A native of Shaker Heights, Ohio, Peter graduated from The Ohio State University with a B.S. degree in political science. He resides in New York City with his wife Carly and their son, Grant. | 