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Peter Kraft formed GoalQuest in 2000 to provide intelligence-based communication technology to educational institutions. Kraft's prior experience in the education market has proved to be an excellent foundation for his leadership of GoalQuest. Before starting GoalQuest, Kraft founded Link magazine in 1993, the number-one read college magazine in the country with more than 3 million readers. From conception to development to execution, Kraft steered Link to be the leading print publication targeted to college students. Link's market penetration was bolstered by a unique offline delivery technology that Kraft patented. Kraft sold Link in 1998 to CTN Media Group, which was later acquired by Viacom/MTV Networks. Kraft began his career in his family's business (a military and aerospace sub-contractor), where he developed expertise in cash-flow management and general business operations. He later worked at Shearson Lehman Brothers. Kraft is a graduate of Ithaca College. | 