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Mr. Lake was named executive vice president in April 2004 and since being named vice president of sales and business development for TRW Automotive in 2002, Peter J. Lake has been responsible for the definition, implementation, and ongoing management of the business' global strategies for customers, products, alliances, mergers and acquisitions, and marketing.
Before his current assignment, Mr. Lake served TRW Chassis Systems as vice president of business development and planning, then assumed the additional responsibility of general manager for the parts & service division.
He has been with TRW's automotive business since the 1999 acquisition of LucasVarity, where he was serving as vice president of marketing for LucasVarity Automotive.
Mr. Lake joined the former Lucas Industries immediately after earning his degree in business in 1978, progressing through a number of sales and marketing positions within the diesel and heavy-duty electrical division (CAV Ltd.).
He subsequently joined the company's Aftermarket Operations as general manager of Lucas Braking Parts and Service. He later was appointed marketing director of the Lucas Aftermarket Division, became commercial director for LucasVarity Aftermarket Operations, then was elected to head Automotive marketing, a position he held when TRW acquired LucasVarity.
Mr. Lake has a degree in business and is a member of the Society of Automotive Engineers and the Original Equipment Manufacturer's Association.
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