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Pete Sealey, Director
A widely respected marketing authority and Silicon Valley veteran, Pete brings a wealth of experience, expertise and insight to the measurement challenges addressed by IMMI’s innovative technology. CEO and founder of the Los Altos Group, Inc. (losaltosgroup.com), a diversified management consulting firm, Pete has consulted to some of the biggest names in business including Sony, Visa, UPS, Hewlett-Packard, Eastman Kodak and General Motors. Currently an Adjunct Professor of Marketing at the Haas School of Business, University of California,Berkeley, Pete also codirects Haas’ Center for Marketing and Technology and sits on the faculty of Stanford’s Graduate School of Business as a Visiting Professor. He serves as a management advisor and board member to numerous Silicon Valley technology firms as well as to MaxWorldwide, the leading independent online advertising sales and offline direct marketing company. Pete spent the majority of his earlier career at The Coca-Cola Company where he held senior positions in virtually every business sector including soft drinks, wine, and filmed entertainment and was appointed Coca-Cola’s first Global Marketing Director in 1990. In the 1980s Pete served as Executive Vice President and then President, Marketing and Distribution, for Columbia Pictures. Pete’s education includes degrees from the University of Florida, Yale University and a Ph.D. from the Peter F. Drucker Graduate Management Center at the Claremont Graduate University | 