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Pete Rose is in charge of Yankelovich s Western Region. He consults with clients in a wide variety of industries on the implications of the Yankelovich MONITOR and manages client relationships in financial services, automotive, food and beverage, retail, consumer packaged goods, home building, and travel and leisure. Pete returned to Yankelovich in 2003. From 1989 to 1994, he played a variety of key roles within the MONITOR group. From 1991 to 1993, he directed Yankelovich s first studies of the African American and Asian American markets. Pete has extensive experience in project management and client facilitation. His consulting career includes seven years at Towers Perrin, a leading human resources consulting firm. As a specialist in customer and employee research and organization effectiveness there, he identified the linkages between employee engagement and business results. Pete earned his M.B.A. from the Anderson School at UCLA and his B.A. in history from Yale Universit | 