Perry Nusbaum assumed his current title in January 2006. He is charged with leading every aspect of Specific Media's sales operations east of the Mississippi. Before assuming this role, Perry was Director of Sales, Eastern U.S. and helped establish our New York sales office. Prior to joining the company in 2004, Perry held the positions of Senior Account Executive at 24/7 Real Media and Senior Director of Business Development for United Online. Before embarking on a career in online advertising, he founded The Head Gear Company, a provider of electronic listening products for patrons of live events. In 1997 he was nominated for Ernst and Young's Entrepreneur of the Year Award. Perry has an undergraduate degree in history from State University of New York, Albany and a JD from Albany Law School.