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Ms. Balzer is responsible for the development and management of ROO’s positioning for both business-to-business and business-to-consumer strategies. Prior to founding her own marketing consultancy, MKTG.partners, Ms. Balzer served as Chief Marketing Officer of Clear Channel Entertainment, the world’s largest producer and marketer of live entertainment. She is a Board Member of the Promotion Marketing Association (PMA), and was acknowledged as a 2001 Women to Watch by Advertising Age magazine. | 