Paul has over twenty-five years of marketing and advertising management experience, focused on the stewardship of brands with special expertise in consumer insight, marketing planning & research and new product development.Paul was a Senior Partner and Director of Marketing and Research at Ogilvy & Mather for eighteen years. His roles included management of marketing and advertising research including primary and secondary research tracking studies, copy development research, segmentation studies, concept testing, and product testing. Paul has worked with a variety of clients including Pillsbury/Martha White Foods, Mrs. Smith’s, Food Lion, Krystal, Shoney’s, Children’s Healthcare of Atlanta, and Sheraton. |