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Paul McGuire was named Executive Vice President, Network Communications, The CW, on February 16, 2006. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation will launch in the Fall of 2006.
In this new position, McGuire will work with Ostroff and John Maatta, The CW's Chief Operating Officer, to develop communications strategies to reach all the network?s key constituents in the programming, advertising and station communities. He will also be responsible for orchestrating The CW?s launch campaign in the press, building its communications department and overseeing all publicity, media relations, internal communications and talent relations activities for the new network.
A veteran corporate communications strategist, McGuire has been Senior Vice President, Network Communications, The WB Television Network since 2001, where he directed and oversaw the Network?s corporate and consumer publicity campaigns as well as talent relations and photography.
From 1998-2001, McGuire was Senior Vice President, Media Relations, UPN, overseeing all corporate communications and planning and executing show publicity campaigns for the network.
Prior to that, McGuire was Vice President, Prime Time Program Publicity, Corporate Communications, NBC (1995-1998), directing print publicity campaigns on behalf of ''ER,'' ''Seinfeld,'' ''Frasier'' and ''Law & Order'' in addition to the network's other series, movies, miniseries and specials.
McGuire is a graduate of Emerson College with a bachelor of fine arts in creative writing. He lives in Santa Clarita with his wife and three children. | 