With more than 20 years experience in marketing and information technology, Paul Lewis has gained recognition as a leading visionary and author in the field of modern marketing strategy. Through his expertise, Paul has served on the Advisory Board for the Direct Marketing Association and spoken at numerous marketing conferences worldwide such as DM Days, the Power of eMarketing and UFI Open Summer Seminar in Finland, presenting on topics including Generation Y and the digital generation, cross-media campaigning and relationship marketing. He is currently the co-author of the upcoming publication Y: Outside the Polls and Inside the Minds of the Millennials.At MindComet, his bottom-lined and results-oriented approach has provided strategic vision and direction on accounts such as Tyco/ ADT, Maersk and Coors Brewing Company. Paul was also instrumental in designing a sophisticated relationship marketing strategy for Nextel Communications that integrated sports marketing and sponsorship programs in order to strengthen consumer interaction with the Nextel brand.Prior to joining MindComet, Paul consulted for leading companies such as AT&T, Darden Restaurants, Sprint and The Walt Disney Co., and helped them implement visionary concepts that have resulted in significant gains in productivity and quality.Paul works with clients at all levels to insure projects are successful, from both technical and practical perspectives. As an experienced manager, he has the skills required to overcome obstacles involving diverse client needs, complex computing environments and tight deadlines. His expertise in deciphering intricate business needs and coordinating them with the appropriate technical and marketing solutions allow Paul to create sound business solutions for MindComet's clients. |