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Mr. Guez, tycoon of denim, is Chairman, Chief Executive Officer and President of Blue Holdings, Inc.. Prior to his undertakings with Blue Holdings, Mr. Guez was the Chief Executive Officer (and remains the owner) of Blue Concept LLC, a Los Angeles-based fashion incubator, engaged in the design, marketing, manufacturing and wholesale distribution of premium fashion collections for a growing stable of contemporary brands, including Duarte Jeans, Elvis, and Memphis Blues. For the nine year period prior to the formation of Blue Concept in 2002, Mr. Guez co-operated Azteca Production International, Inc., a Los Angeles-based manufacturer of denim apparel. Mr. Guez began his career in the apparel industry in 1976, when he founded Sasson Jeans. | 