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Expertise
International media relations
Niche and trade media relations
Community relations
Event planning
High-profile product placement
Research
Strategic planning
Branding
Industries/Organizations Served
Travel and tourism
e-commerce
Health care
Retail
Not-for-profit
Manufacturing
Public companies
Fashion
Prior Professional Experience
Freelance work with eBay, Royal Doulton, Hospice of Michigan, Saugatuck/Douglas Area Business Association, New Health Medical
Director of celebrity marketing and media, Gianni Versace S.p.A, Milan Italy
Education
Includes studies at the University of Michigan in Ann Arbor and L’Alliance Francaise in Paris.
What do you consider to be your greatest PR or business accomplishment?
I’d have to say producing an Oscar campaign for Versace. I was able to get more on-person product placement on the red carpet and on stage at the Oscars than any other designer. | 