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As director of interactive, Patty believes aligning passion with expertise is the way to bring out the best in a team and ensure its members end up in roles they love. Mixing the art of persuasion with visual design, Patty’s interests in fashion, trends and consumerism are reflected in her previous agency and client side experience including Juut Salonspa, Regis, and most recently, the Target Corporation. Her account experience is equally indicative of her personality, with brands including Aveda, Integrity Windows, Jostens, Land O’Lakes, L’Oreal, Mara-Mi, Powertel (now part of T-mobile) and 3M. A working mom of two, Patty refers to the juggling of schedules and priorities as blending. Which also describes her method of combining both interactive and traditional tools whenever possible.
On a personal note: Patty’s father was a jack-of-all-trades and a mechanical engineer with a patented invention. She follows in his footsteps with an invention of her own a top-secret, patent-pending interactive toy. | 