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Profile of Patrick Piana
 

Patrick Piana

 
Trade Relations, Sr. VP - Pernod Ricard USA
 
Patrick Piana Email :
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Company Name : Pernod Ricard USA
 
Company Website : www.pernod-ricard-usa.com
 
Company Address : 100 Manhattanville Rd.
, Purchase, NY,
United States,
 
Patrick Piana Profile :
Trade Relations, Sr. VP - Pernod Ricard USA
 
Patrick Piana Biography :

Patrick Piana is Senior Vice President, Spirits Marketing, Pernod Ricard USA. Piana joined the company in January 2007 and is responsible for driving breakthrough marketing for Pernod Ricard USA’s expanded portfolio of premium and super-premium spirits and category leaders, including Chivas Regal, Martell, Kahlúa, Malibu, Stoli, Beefeater, The Glenlivet and Jameson, among others.

In addition to leading the marketing effort behind the entire spirits portfolio in the U.S., Piana leads the development and execution of global marketing strategy for Pernod Ricard USA-owned brands, including Seagram’s Gin, Wild Turkey and Hiram Walker Liqueurs.

Piana joins Pernod Ricard USA from Moët Hennessy USA, where he served as a Senior Vice President. Prior to joining Mo?t Hennessy USA, Piana served as head of Marketing for Schieffelin & Somerset (the former U.S.-based joint venture between Diageo and Moët Hennessy’s parent, LVMH the leading global luxury goods company). Previously, he held a series of progressively responsible roles including senior marketing and sales jobs at Moët Hennessy Diageo in France. Piana began his marketing career at Philip Morris. In his previous roles, Piana and his teams have pioneered innovative approaches to brand marketing, research, event marketing, brand communications and entertainment marketing.

Piana is based in Purchase, N.Y., and is a member of the Pernod Ricard USA Executive Committee.

 
Patrick Piana Colleagues :
Name Title Email

Alain Barbet

Chmn., CEO Please login

Kenneth Hall

Sales, Sr. VP Please login

Beatrice Leon

Spirits Marketing, Sr. VP Please login

Peter Szemenyei

Pernod Ricard USA Wines, VP, GM Please login

Jack Shea

CFO Please login


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