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Mr. Casey has 25 years of experience in new product marketing and business development. At GEN3 he is responsible for leading the Market and Business Analysis team that provides strategy and marketing insight in close coordination with GEN3's technical delivery organization. Mr. Casey is responsible for helping clients develop and execute strategies that drive business growth results through innovation. Utilizing the G3: Innovation Discipline (G3:ID), Mr. Casey supplies clients with business guidance and leadership in properly assessing their product innovation challenges allowing clients to meet the desired business objective. Prior to GEN3, as an independent consultant, he managed several product innovation projects for Fortune 500 companies such as John Deere and United Technologies. Mr. Casey is currently involved in many state-of-the-art marketing, strategy, and product development methodologies and has played a critical role in building new business for both start-up companies and major corporations. His extensive background in strategic consulting, technology commercialization, and market knowledge brings GEN3 clients a unique combination of expertise. In addition to his role as an independent consultant, Mr. Casey has held management positions at Anysoft, Inc., Motorola Corporation, Polaroid Corporation, Innovision Corporation, and Imaging Technology Inc. Mr. Casey holds a BS in Mathematics and Computer Science from Bates College and an MBA from the Sloan School of Management, MIT. | 