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Prior to her current position, Patricia was Manager of Operations for Spanish Business Services, a full-service Hispanic qualitative research facility. Aside from her managerial responsibilities, she served as an in-house moderator on special projects and managed all Hispanic Advertising Research Projects (ARS) in conjunction with research systems corporation in Evansville, IN. In addition to her work at Spanish Business Services, Patricia worked for Anheuser-Busch as a Southern California Contemporary Marketing Team Representative (CMT). There she helped design and implement marketing strategies for different Anheuser-Busch brands (such as Budweiser, Bud Light, Michelob, Red Wolf and Azteca Beer) targeting the contemporary Hispanic market in Orange and Los Angeles counties. The purpose of her role was to promote and increase sales of all Busch brands, with specific focus on Budweiser and Bud Light at nightclubs, bars and restaurants within her territory. To achieve this goal, Patricia created special promotional on site events, used creative pricing/packaging, and switched competitive brand drinkers to Budweiser and Bud Light | 