|
Pam Jelaca has 15 years of business development, sales and marketing experience, primarily in the travel industry. In Pam's most recent role as Senior Business Development Manager of Media Assets at United Airlines, she was instrumental in building an industry-leading media sales division that generated over $10 million in new revenue for the airline and an additional $20+ million in media barter cost offsets for products and services that will be instrumental in upgrading the product and brand image of the airline in the years to come. Pam originally joined United Airlines' strategic planning group in 2000, in which role she made recommendations to senior management on the long-term strategic direction for the airline based on forecasted marketplace trends, economic conditions and consumer demand.
Prior to United, Pam was a Senior Account Executive at Turner Broadcasting for CNN National Sales. Pam received a BA degree from Williams College and an MBA from the Kellogg Graduate School of Management at Northwestern University. | 