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As an award-winning graduate of San Diego State's Television and Film department, Packy McFarland was hired in 1972 as a writer/producer/director to create training and motivational programs.
In 1974 he began producing commercials for late night's Salesman of the Century Ron Popeil. Working more than eight years on Ron's "key-outlet" spots gave Packy a valuable education in selling on TV. An additional ten years of producing successful short-form Direct Response spots for diets, products, tapes, books, franchises and magazines led him to the infomercial world.
In the past 20 years, Mr. McFarland has written/directed or produced some of the industry’s most powerful long-form infomercials for Ron Popeil’s "Food Dehydrator", Body by Jake Fitness Products, and Guthy-Renker. He has been honored with eight National Infomercial Marketing Association's Awards including two Infomercial of the Year Awards. Additional successes include:
Metrench Tools
Rapid White
Hit*A*Way
zMAX
Mr. McFarland was also called in to direct Ron Popeil’s highly successful Showtime Grill Infomercials.
Recognized as one of the 25 most influential people in the infomercial world in a Direct Response Magazine poll, Mr. McFarland has the experience and expertise that has resulted in sales exceeding half a billion dollars for his clients. | 