Lichi Joined Retalix in August 1994 as a senior system programmer. In 1997 he assumed responsibility for developing the Retalix Fuel System for the c-store and grocery market sectors. Retalix Fuel has since become one of the company's strategic product lines. In addition to managing a highly competent development team Lichi drives the vision for this product line.
Lichi graduated from college in 1988 with an engineering diploma and Served in the Israeli Defense Force for 5 years, developing operational communication systems. In 2001 he completed an Executive development program in general management from ‘Lahav Executive Education’ program at the Tel Aviv University