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Mitchell joined Reality Digital after serving as Senior Vice President of Digital Media at BBC Technology and Siemens Business Services - Media, and at iXL. Mitchell has enjoyed the opportunity to work with broadcasters and media organizations around the world including BBC, ESPN, DirecTV, 3, Thomas Dolby's Beatnik and NPR to solve the challenges, and exploit the opportunities, associated with producing, managing and distributing rich media over IP, terrestrial and satellite networks. Mitchell helped to realize the implementation of some of the most innovative, transformational media projects, all following a career directing and editing feature films, trailers, television, music videos and commercials in Hollywood. Mitchell created programs for leading entertainment industry clients including Capitol Records, Entertainment Tonight, Columbia Tri-Star, New Line Cinema, ABC Disney, and E! | 