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Mike Mooney serves as vice president/account director for Millsport Motorsports. Mooney is responsible for client strategic direction and activation development. He also manages the agency's communications capabilities.
Prior to joining Millsport in 2006, Mooney was the director of marketing communications for Sprint Nextel. In that role, he was responsible for creating an integrated marketing communications platform to both positively position and protect the Sprint Nextel brand while maximizing the activation of its reported $750 million sponsorship. He also initiated and implemented crisis and reputation management plans prior to, during and after the Series sponsorship transition from 33-year incumbent RJ Reynolds/Winston.
Mooney has also led high-profile programs for NASCAR such as the public relations for its 50th Anniversary celebration. Beyond NASCAR, he has successfully leveraged sponsorships in the PGA TOUR, NHRA, IHRA, Off-Shore Powerboat Racing, B.A.S.S., CART/IRL and ATP Tour Tennis.
Mooney is a graduate of Elon University near Greensboro, N.C.
Watch Mike's "TMA Minute" discussion with Dan Belmont, CMO of The Marketing Arm. | 