Michael is a seasoned direct marketing consultant with over 20 years experience, specializing in direct response through alternative media, direct mail and print media. He develops strategies and customizes solutions that will help increase the success and profitability of his clients. He works with clients to help generate customers, retain customers, and maximize the lifetime value of those customers. He is well known and respected for his creativity, negotiating skills and hands on approach. His client list has included such fortune 500 companies as: Aegon Corporation, Book-of-the Month club, Cendant Corporation, Children's Better Health Institute, Children's Television Workshop, Danbury Mint, Easton Press, Grolier Enterprises, Highlights for Children, Mutual of Omaha, Newfield Publications, Numa Corporation, People's Benefit Services, Primedia, Providian Corporation, Saturday Evening Post, Times Mirror Corporation, and U.S. HealthCare.