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Mike Indursky joined Burt's Bees in July 2005 and leads all Marketing activities including advertising, promotion, media, interactive and public relations and also ovesees R&D and Creative Services. Mike designs and directs the strategic development of the Burt's Bees brand, including expansion of the company's earth-friendly natural products portfolio to maximize our growth.
Prior to coming on to Burt's Bees, Mike was the Vice President of Marketing at Garnier, a subsidiary of L'Oreal, where he managed all categories (shampoo, conditioner, styling and hair color). In making the move to join our company, Mike saw a lot of exciting opportunities. From a marketing standpoint, he saw tremendous opportunity in innovation, distribution and communications, and liked that the company has a truly unique image. "A marketer's dream!" he says. From a corporate standpoint, he found it appealing that Burt's Bees is a business with "a real conscience and an incredibly loyal following that connects with our supremely ethical ways of doing business."
Today, Mike's department is Setting The Natural Standard, spearheading an industry-wide effort to define what is and isn't natural, in order to help consumers maximize their well-being. They're also working on state-of-the-art sustainable packaging for our products, with an eye on more new opportunities to raise our - and the industry's - standards.
Earlier in his career, Mike served as both Vice President of Marketing at Maybelline and Senior Vice President of Strategic Planning and Marketing, part of a 12-year career at Unilever Cosmetics. He holds an M.B.A. with a concentration in Marketing from New York University and a B.A. Degree in Business Administration from Baruch College. | 