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Prior to joining Echelon, Mike Fitzpatrick was the circulation director for Rodale Inc.'s Colorado office where he managed all circulation marketing functions for six different publishing products. He oversaw all budgeting processes, new and renewal subscription marketing and manipulation of the customer database. Before Rodale, Mr. Fitzpatrick was at National Demographics & Lifestyles/The Polk Company, where he sold lists, modeling and database segmentation products to catalogers such as L.L. Bean, Hanover Direct, Chadwick's of Boston and Lands' End. Prior to that, he was the marketing manager for Omaha Steaks International, overseeing new business development initiatives such as Canadian expansion, a gourmet coffee club and their entry into electronic marketing. Mr. Fitzpatrick earned a bachelor's degree in political science from Northwestern University and was nominated for the Young Direct Marketer of the Year Award in 1994. He currently serves as Co-Chair of the DMA (Direct Marketing Association) Hospitality Council and is a frequent speaker at travel and hospitality industry events. | 